FORT LAUDERDALE, Fla. (AP) — Brad Parscale was the digital guru behind Donald Trump’s surprise victory in the 2016 election and was promoted to manage the 2020 campaign. But he didn’t last long on that job: His personal life unraveled in public and he later texted a friend that he felt “guilty” for helping Trump win after the riot at the U.S. Capitol.
He’s since become an evangelist about the power of artificial intelligence to transform how Republicans run political campaigns. And his company is working for Trump’s 2024 bid, trying to help the presumptive Republican nominee take back the White House from Democratic President Joe Biden.
Here’s what to know about Parscale and his new role:
Parscale says his company, Campaign Nucleus, can use AI to help generate customized emails, parse oceans of data to gauge voter sentiment and find persuadable voters. It can also amplify the social media posts of “anti-woke” influencers, according to an Associated Press review of Parscale’s public statements, his company documents, slide decks, marketing materials and other records not previously made public.
China seeks to build world's largest national park system
Europeans flock to China with visa
Hong Kong to host FIBA 3x3 World Tour Final
Music Review: RM of BTS has a new solo album, ‘Right Place, Wrong Person,’ an elastic experiment
UN chief distressed by deaths caused by floods in East Africa
UN official dismisses allegation of 'overcapacity' in China's green industries as misplaced
Hainan hits new records in tourist arrivals, revenue
Teenagers Yamal and Cubarsi included in young Spain squad for European Championship
Fox News host's parody music video 'Keeps Fallin' about Joe Biden goes viral